Lennox's Real Estate Blog

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Archive for the ‘Technology’ Category

John L. Scott Jumps On Board With Zillow

I’m pleased to announce that John L. Scott is now partnering with Zillow.com, providing additional nationwide marketing exposure for all John L. Scott listings. The way this works is through an automatic feed that sends current listing information from JohnLScott.com to Zillow.com.

Now, every seller who lists their home with John L. Scott will not only have the visibility of over a million JohnLScott.com user visits a month, but also the more than nine million people who visit Zillow.com each month. In addition to this, John L. Scott’s listings will also appear on the Zillow iPhone app, which is the number one real estate application in the iTunes Store.

Zillow joins our national marketing effort which also includes having our listings featured by Leading Real Estate Companies of the World and on realtor.com which sees the most traffic of any real estate website in the nation.

A big thanks to the John L. Scott team members who worked on this project! For more information, you can visit: http://photos.realestateadmin.com/imageurl/CMS/106/zillow.pdf

Written by Lennox

March 15, 2010 at 11:11 am

Have you heard of this really cool thing called “The Web”?

It’s no secret that I love technology. It has been a passion of mine ever since my former IT director stopped me in the hall 16 years ago and showed me this really cool thing called “The Web”. It was about a three-minute conversation and we were off and running! Since that time it has been an amazing adventure as we discover new tools and develop cutting-edge technology that enhances the entire real estate experience. I’m very proud of John L. Scott’s award-winning website and the team who makes it all happen. It’s easy to take for granted all the amazing tools that we have at our fingertips, so to serve as a reminder, I’d like to highlight some of our most recent technology “wins”.

  • On behalf of JLS, Pat Giles (VP of Interactive Marketing) receives the Microsoft Innovation Award for the unique ability to effectively map influential and emergent technology to the business in a very relevant way. 
  • JLSconnect launches, using Microsoft technology Silverlight and Live Services in order to meet the consumer demand to make home buying an online, social experience.
  • JLS named a finalist for Inman’s for “Most Innovative Brokerage” award, which recognizes the ongoing innovation of JohnLScott.com (BTW: we’ve been nominated for this several times and won it in 2002).  
  • Property Tracker and GPS added to JLS’s mobile website and iPhone access optimized, enhancing the user experience on JohnLScott.com while providing access to listings and Property Tracker account information anytime, anywhere.
  • Clipboard with “Map My Tour” introduced
  • Social Networking “Share Feature” for Facebook and Windows Live making it easy to share listings, open houses, and agent profile pages.
  • The launch of lennoxscottblog.com
  • The launch of the JLS Facebook Fan Page

Congratulations to everyone who has a hand in making John L. Scott one of the most innovative real estate companies in the nation! And stay tuned for some exciting technology announcements in the coming weeks.

Written by Lennox

March 10, 2010 at 12:54 pm

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